NELIANA
ZAPLANA.

BASED IN BRAZIL · THINKING BEYOND BORDERS

I design digital products for real workflows.
From research to delivery: B2B/B2C e-commerce,
digital catalogues and design systems.

Selected work(03)

REAL CONTEXTS. INTENTIONAL DECISIONS.

01E-commerce · Professional project2025

I coordinated design and information architecture for a direct sales channel, integrating B2B and custom orders while preserving the dealer workflow.

Information architectureB2B / B2CDesign leadership

3 channels · 39 subcategories

02B2B · Professional project · Portugal2022–2023

I designed a mobile-first catalogue and its design system, based on observing representatives during visits and textile fairs.

Product discoveryDesign systemMobile-first

39 screens · 9 documented components

03Fintech · Academic project2026

In this academic project, I connected four products to help banking customers find familiar functions and follow changes during migration.

Service designUsability testingAccessibility

4 products · 3 channels · 19 findings

A DIFFERENT STARTING POINT

Ten years in design. Digital products since 2022. My background in fashion taught me to see the whole system—not just the screen.

OPEN TO PRODUCT DESIGN ROLES